Our Impact - Engagement


The engagement section of our strategy focuses on our income generation and awareness-raising activities and how we communicate with our audiences. 

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Engagement in 2020-21

Income

Virtual Herts 10K 2020
Mary Wiles volunteer award
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During 2020-21 our fundraising activity raised £​4.2 million, making a net contribution of £3.​5 million to patient care.
  • Our loyal supporters continued to support our fundraising activities and enabled us to raise £4.2 million to help fund our services.
  • The Grove House Capital Appeal succeeded in raising £513,000 towards the cost of the redevelopment of the building while also raising awareness of the important support that Grove House will be able to provide. 
  • Our retail and trading income was heavily impacted by the forced closure of non-essential shops, raising just £830,000 which resulted in a net loss across the year.
  • We created a Fundraising Advisory Group using trustee expertise to help drive our fundraising strategic direction.
  • We reviewed the branding requirements of the newly-refurbished Grove House to ensure signage and messaging would be effective and strengthen the brand. 

Engagement and our response to COVID-19

  • We launched an urgent appeal when the first lockdown hit that raised £134k.
  • We appealed to businesses and individuals in the local community to help us secure supplies of PPE.
  • We developed and successfully delivered a programme of virtual events to generate income within COVID-19 restrictions.
  • We restructured our community fundraising team to reflect the shift to more virtual activity and individual giving.

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The Hersee Family

The Hersee family have been staunch supporters of Rennie Grove ever since the charity cared for Katharine’s late father, Professor Frank Woods and more recently her stepmother, Rosemary Woods.  

When COVID-19 hit, the family quickly realised that, despite lockdowns and restrictions, the care provided by Rennie Grove and the fundraising that supports it needed to continue.

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Click here to read about our improvement in 2020-21
Click here to read about our efficiency in 2020-21